The Post Game Book Club | Pedro by Pedro Martinez and Michael Silverman

We are excited to announce Pedro by Pedro Martinez and Michael Silverman as the first Post Game Book Club feature. We are also excited to announce our official partnership with Pedro Martinez. Over the course of the next month we will indulge in his bold, no-holds-barred memoir that lifts the curtain on one of the games most dominant and dynamic pitchers to ever play.

Before Pedro Martinez was the eight-time All Star, three-time Cy Young Award winner, and World Series champion, before stadiums full of fans chanted his name, he was just a little kid from the Dominican Republic who sat under a mango tree and dreamed of playing pro ball. Now in Pedro, the charismatic and always colorful pitcher opens up for the first time to tell his remarkable story.

Martinez entered the big leagues a scrawny power pitcher with a lightning arm who they said wasn’t “durable” enough, who they said was a punk. But what they underestimated about Pedro Martinez was the intensity of the fire inside. Like no one before or since, Martinez willed himself to become one of the most intimidating pitchers to have ever played the game.

In Pedro we relive it all in Technicolor brightness, from his hardscrabble days in the minor leagues clawing for respect; to his early formative years Montreal, where he first struggled with the reputation of being a headhunter; to his legendary run with the Red Sox when start after start he dazzled with his pitching genius; to his twilight years on the mound as he put the finishing touches on a body of work that made him an icon.

Bold, outspoken, intimate in its details, and grand in ego and ambition, this memoir by one of baseball’s most enigmatic figures will be sure to captivate sports fans alike.

Through our partnership with Pedro we will be offering a unique opportunity to get your copy of the book. Starting Friday (August 28, 10am CST) you can purchase a paperback copy of Pedro alongside a limited edition (numbered of 45) signed and inscribed print. Purchase of the book through the site is not a prerequisite for participation but each sale supports the Pedro Martinez Foundation and the ongoing work of Pedro and Carolina Martinez. But track down a copy any way you desire and jump in with us.

Book Club starts September 11th allowing ample time for delivery of your book and will conclude October 11th.

Any questions hit us up on social or


The Launch of The Post Game Book Club

Over the years I have slowly began to compile a small library of athlete memoirs. It started four or five years ago when I decided to make a valid effort to read more. I have always enjoyed the autobiography and decided to go to the local book store without an agenda. I was rummaging through the discount book section and stumbled across a copy of Mike Tyson’s Undisputed Truth. I figured the 608 page book could at least serve as a fixture on the book shelf if it didn’t work out. However, it turned out to be a pretty interesting read that pulled back the curtain on a life that depicted a journey spanning the heights of stardom to the pitfalls of crime, substance abuse and infamy. I walked away from the book with an unexpected appreciation for Iron Mike’s ability to harness pain and neglect and turn it into fuel to rise to the pinnacle of his sport, all while trying to manage a life that was on its way to self-destruction.

Over the next few years the books began to pile up; Phil Jackson’s Eleven Rings, R.A. Dickey’s Wherever I Wind Up, Theoren Fleury’s Playing with Fire, Kobe Bryant’s The Mamba Mentality, Julian Edelman’s Relentless…the books began to occupy space but as I was plugging away on the creation of Voak Sportswear in 2018 it sparked an idea.

For those who have followed our brand journey over the past 10 years who may have entered our previous retail space. That space manifested a lot of relationships, connected us to people in the city, country and continent that today we would consider good friends. The space and the brand had created space to connect with people on a personal level. Get to know the people who had made connection to the brand and hear their stories. Conversations that spanned literally hours in the shop laid the foundation for friendships years after it closed. We miss that, I miss that connection so the The Post Game Book Club is going to be our first initiative to rekindle that connection.

The book club was not only born out of this interest to re-kindle authentic community but also as a hope to engage people beyond the brand. We have been fortunate enough to have collaborated and worked with a number of great athletes over the years and in conversation a common thread was the interest in reading. Reading in downtime, reading on long road trips and from this it sparked the idea for The Post Game Book Club.

The Post Game Book Club will set out to explores the profound, humorous and sometimes tragic stories in sport and become an extension of the Voak Sportswear community.

How does it work?

Over the course of year we will put forth a handful of books that will be part of The Post Game Book Club but each will come with a little twist and for that twist you will just have to stay tuned. To be in the know follow @voaksportswear and @postgamebookclub.

How to participate?

Each book will be offered on our website for a 2-3 week period where it can be purchased and shipped to you direct. If you have the book already, have a library card or want to support your local book store, that’s great too. Just get yourself a copy and follow our social accounts to ensure you get connected. We will post the designated read period on The Post Game Book Club account with an end date in which we will announce the wrap up social get together.

We will share excerpts and stories on the social account over the course of the read and hopefully great some opportunities for you as well along the way. Share the experience throw posts using the hashtag #PostGameBookClub on social and bring a friend along for the ride.

Who can participate?

Anyone and everyone.

What’s the first read?

Announcement coming tomorrow so make sure you are connected here, here and here. We are beyond excited about our first read.

Creative Direct Collection

The CDC (Creative Direct Collection) is live and giving you the opportunity to grab hold of the creative reigns.

We are giving you an opportunity to flex your creative skills by opening up access to a pair of graphics that are strongly rooted in our brand history as well as our core foundational pieces to create a very unique product.

Create your own colourway of our Maroons Road or Winnipeg Thunder graphic on any or our Rival tees, Coliseum long sleeves or Conference hoodies.

This opportunity runs for one week ending June 29th. This is a made to order product and as a result please allow 2-3 weeks from time of purchase.

All sales final. SHOP

The Print Project in Support of Local Winnipeg Business

There hasn’t been anything easy about the past number weeks.

This was the conversation we were having via text the other day – between a game of mini sticks, LEGO building and overall child management as we play our reoccurring roles as referee. We were chatting about life in isolation here in Winnipeg and how we both just craved warmer days, face-to-face interaction and to get back to business as usual. As we chatted the conversation shifted to local business and some of the ramifications this pandemic will have on some of our favourite establishments and businesses here in the city.

In light of the current situation we wanted to play a small role in supporting and encouraging the support of local business. We have partnered with sports artist, and friend of the Voak Sportswear brand, Ryan Simpson to collaborate on a limited run of prints. These prints will be available for purchase starting Friday, May 1st, at They will come personally signed with the option for custom inscription giving you a head start on Father’s Day. 100% of the proceeds after covering costs will be immediately invested into local business here in Winnipeg in the form of gift card purchases, donations and a few small random acts for deserving people. We will be sharing some of these things with you in the coming weeks.

A number of these gift cards will be randomly included in with orders, so not only will you get a pretty unique piece of art/sports memorabilia but you might just get a gift card for one of our favourite Winnipeg businesses.

Support local business, take care of one another and let’s work together to get back to daily life,

Blake Wheeler                                                                                                           Chris Watchorn


***Each 11″ x 14″ print will be signed in sharpie by Blake. If custom inscription is selected please ensure message to be inscribed is left in comments at checkout and proper spelling is provided. Inscriptions will be done exactly as shown. Blake has the right of refusal on inscriptions that are deemed offensive and/or inappropriate. All sales are final. Sale, gift card and coupon codes are excluded for use on this item with the exception of DROP at checkout for free doorstep delivery for Winnipeg orders. Gift cards included in with orders are random and may vary in price range of $40 to $200. They have no cash value and can only be redeemed for the amount on card with the specific business once reopen. They will ship in approximately 1 in 5 shipments. Please allow 7-14 days for delivery.

Self Isolation Capsule Collection

When we took the initiative to follow suit and self isolate on March 16 we decided to spend the first couple days holed up and try to foster some creativity. We rummage old ‘inspo’ folders and conducted an exercise of uncharted creativity over the course of a few days to see what would surface. We didn’t have any expectations of the exercise but what came of it were some pretty fun concepts, visuals and narrative. For a brand that’s primary focus is timeless premium Canadian made basics, graphic based pieces don’t have a big roll in what we do on a regular basis.

As the realization set-in that this might be a longer than anticipated stay inside we began toying with the idea of putting some of these concepts out into the world as a small capsule collection. This capsule would allow us to support some of our manufactures and the local economy during a time it is needed most. With over 90% of our product made here in Canada our vendors survival is integral to our stability and future.

As a result we have decided to release the SIC Collection (Self Isolation Capsule Collection) during the duration of self isolation. Each piece will be in very limited quantities. This capsule allowed us to directly support a handful of designers, embroiderers, screen printers and our primary manufactures so know that your support not only helps us weather the storm but those integral to our success. Each release is printed on some of our favourite foundational pieces like our Rival tees and Coliseum long sleeve.

Spring/Summer 2020 | Versus Collection

The Versus collection was heavily influenced by our past, present and future. Inspired by the nature of competition – to be the best. The collection was inspired by those defying the odds. Those who come from nothing. Those not looking for a hand out but a hand up. For those who have yet to see their hard work and dedication pay off. For those who are resilient and wired to persevere. Those who have had their back against a wall and written their way out. For those who have used every bone in their body to define their destiny. Those who let their game do the talking for them. Those who won’t let their dreams be dashed by a ’no’ or ‘can’t’. Those who have been put in a a box but mustered their way out. Those who have conquered, defeated and overcome. It’s for those who have reached their limit and found the reserve tanks. Those who have stayed in their lane and those who have taken the road less traveled.

It’s for those whose only opponent is themselves.

It’s a part of our brand DNA.

Our first pieces drop Friday with the release of our New Era headwear collection. The range consists of 3 New Era 59Fifty fitted caps and one of their newer silhouettes the casual classics. The casual classics is the epitome of comfort constructed from lightweight, heavy-washed cotton with cloth strap closure. Relaxed fit for days at home in your new basement home office. All four caps are extremely limited.

Shop headwear.

The Social Distance Gifting Project

The landscape of day-to-day life has changed and it appears more change will come before life retreats back to convention. The home office, spare bedroom, kitchen island or rarely used basement corner has become our new anti-social work place and daily social engagement is on the back burner. Our communication and engagement with friends, co-workers and family has been limited to FaceTime sessions, Houseparty meet-ups and phone calls.

The Social Distance Gifting Project gives you the chance to gift Voak Sportswear to a friend, sibling, father-in-law, grandfather, health care professional or someone making a difference in your community.

Here is how it works.

Starting now and running until Sunday 10pm CST all orders made at will quality you for an equal match gift for a friend. Buy a Rival tee and gift a Rival tee, snag a Conference hoodie and send a Conference hoodie, for FREE, we handle the packing and shipping.

Simply purchase an item(s) for yourself online and then enter a size and colour for the gifted item (if required) in the order notes at checkout along with a mailing address and personalized message (if you like) and we will ship the gifted item to the person on your mind on your behalf.

***One item per transaction qualifies to be gifted. Please specify which item in order notes at checkout. If item is a sized item with different colour options please specify your gift item in detail or else same item will be shipped. Gifted items can be shipped within North America only. Excludes gift cards. Not valid with any other promotions. All sales are final though exchanges can be arranged within Winnipeg at a later date if required.

Thank you.

Thank you to everyone who has supported our business during these last few weeks. Although the economic impacts of COVID-19 are difficult for us and small businesses alike, we will make it through. Our team is working remote to do our part, while still dispatching all orders on-time daily via Canada Post and FedEx who are deemed essential services, so at this time we do not expect any delays in delivery.


And for those who are able – stay at home so we can get back outside.


The landscape of day-to-day life has changed and it appears more change will come before life retreats back to convention. For small business and brand owners, like ourselves, we have been presented with a hurdle and some opportunity. We have been tasked with the ability to adapt. Though our primary task is curbing corna our equally important one is how do we stay relevant and viable during this time of limitation and constraint. Fortunately for us, we enjoy these challenges but the harsh reality is that life will change for a number of entrepreneurs when the dust settles in all of this. So I will go on a tangent and say support local business during this time if and when you can. Amazon is great. I use it regularly. But I don’t when I have the opportunity to put those dollars into my immediate community. I encourage you to do the same.

I also encourage you to capitalize on this opportunity when it comes to time.

Over the last week or so we, in North America, have ventured out into a bit of an unknown daze. Life that was once routine has become uncharted territory. The home office, spare bedroom, kitchen island or rarely used basement corner has become our new anti-social work place. Our new focus is the practice of social distancing and review of community mitigation strategies. We have canceled first dates, weekly dinner parties and morning gym sessions in the name of slowing the spread – a very important practice to ensure we limit the spread of COVID-19. Not just as a practice for self but for other’s who might not have the same health luxuries that we might. We all need to buy into this if we can get back to life as we knew it.

The new daily challenges for us are how to stay healthy and active, connected, entertained and creative within our four walls. Most of us aren’t use to this self isolation and free time. We have long found comfort in packing our lives from sunrise to sunset. For some of us, we are still conducting business as usual form our home, others will find themselves with an abundance of free time. Whether you are just saving the time of the morning and evening rush hour commute or find yourself with 8 hours at your disposal – we have been presented with the opportunity of uninterrupted time and an opportunity for self.

For everyone this opportunity will look different, but at the core, it is very rare opportunity for personal fulfillment. A window of time where we can dust off that nightstand notepad with a growing list of personal resolutions or re-visit that long forgotten project. Maybe jotted down was a desire to write a business plan, apply for funding or enroll in an online course and learn a new skill. A desire to write more, read more, play more. To pick-up that camera you got for Christmas or that guitar that has been collecting dust under your bed. Maybe it was for some much needed mental or physical self care (which is probably something we all should be scheduling in). Or maybe it is as simple as building that LinkedIn page to network and reasses a career goal.

If any of that resonates. I am happy for you. Now it is just about getting started and breaking ground on your new found opportunity. I encourage you to refrain from procrastination or worse to just shutter into decreased productivity. That Netflix binge or IG catch-up can, and most likely will, quickly send you down a mindless worm hole and eat into this valuable time allotment we have been granted.

Netflix will still be there when the dust settles.

This time, won’t.

The Dream Factory Wrap-Up

We didn’t spend the money on a big fancy photo-op cheque today but today was a special day for us as we were able to present The Dream Factory with a cheque for $10,000.

This past year we put our heads together with Josh Morrissey of the Winnipeg Jets. Josh is a proud ambassador of The Dream Factory here in Winnipeg and goes above and beyond to support the work of the foundation. We wanted to find a way to creatively fulfill the dream of a much deserving child here in Manitoba. After some conversation we decided to go a bit off the board and create a necktie, something Josh could work into his daily game day attire as a sign of support and a reminder of the many children and families here in Manitoba who were dealt a hand that no family should have to face.

The Dream Factory’s mission is pretty straight forward: to make dreams come true for kids in Manitoba battling life-threatening illnesses. They exist to be a source of joy, laughter and hope for kids and families in our province going through an incredibly difficult experience. Their belief is that sometimes kids deserve to be carried away. For children battling life-threatening illnesses, their dreams are what help lift their spirits and carry them to a place where things aren’t so difficult. That could be a far-off adventure, a meeting with their hero, or simply time spent laughing with their family.

Thanks to the backing of TNSE on the project we were able to include the tie amongst our holiday collaborative product and reach our goal. Josh, myself and The Dream Factory all want to extend our sincere gratitude to everyone who purchased the tie and gifted it over the holiday season. There are still a handful of these ties in Jets Gear store and we would love to have them clear out of there so we can explore opportunities like this again in the future to support other Winnipeg and Canadian based organizations.

A Reflection | Kobe Bryant

It was early 2004 and I found myself suspiciously walking a corridor of the HealthSouth Center in El Segundo, California. Day one’s anticipation of meeting Luc Robitaille had quickly shifted when I caught a glimpse of the Big Aristotle headed towards the Lakers gated asphalt.

The corridor was a rarely used Kings entrance to the Lakers gated lot that was home to a fleet of unattainable luxury. At the time, the King’s all parked in the sister lot out front of the building, but the Lakers, the Lakers were royalty. They were one year removed from their 3 consecutive titles of the early 2000’s and would be on their way back to another finals appearance later that season.

I popped my head out of the door into the Lakers lot, locked in on Shaq, and began walking with a demeanour that I belonged in that lot. I was approaching 10 feet when a security guard, who had been chatting with Shaq, took quick notice of the 155 lb 5’11” Waldo in the lot and intercepted my path, asking to see some credentials. I had credentials but not of the purple and gold variety and was promptly ask to return to the King’s portion of the facility.

I bought myself some time and the brief attention of Shaq, “Is this not where the King’s park? I am supposed to grab something for Sean from his car”. Sean being Sean Avery, the first person that had come to mind as blood pumped through my veins with the excitement that I might just meet Shaquille O’Neal. Shaq chuckled and made his way to the driver side of his Superman adorned Escalade.

“No sir, this is the Laker’s only parking. Head back through that door, down the hall and out the main doors on the left, you’ll find his vehicle there”, as he directed me back to my place of origin. I had bought myself just enough time to hear a fan yell through the fence to Shaq. “Yo Shaq, where Kobe at?”

“Kobe, never leaves the gym bro”.

Though I exhausted every effort, I never did caught a glimpse of the Black Mamba on that trip but I was reminded of Shaq’s insight into the work ethic of one of the greatest players to play the game when the news of yesterday’s tragedy flooded the feeds.

Yesterday served as a sobering reminder of the fragile and temporary nature of life. A reminder that we can do our best to strategically plan out our future, carefully attempt to script out each chapter and rehearse the game plan over and over until it becomes second nature. But the harsh reality, we don’t know how it ends. We can’t control or prepare for our last breath, our last conversation or our last goodbye.

What this tragedy has brought to light is the scope and impact that Kobe had on a worldwide audience. As Phil Jackson simply put it, “Kobe was special in many ways to many people”. Like all of us, he wasn’t perfect. But his work ethic, determination, dedication to his craft and family mixed with an inability to accept mediocrity in his life resonated with a large audience.

It’s disheartening that we will never get to see how this Mamba Mentality will translate to Kobe’s second act of life as an author, creator, mentor, coach and father but what we can take from it I think is of incredible value. Sports are full of cliche, the exact opposite of what Kobe stood for, but I think this story, The Kobe Story, serves as a cliche reminder that life is short. You get from this life what you put into it and each day presents us with an opportunity to be or make a difference. Though Kobe and Gianna are no longer with us we still have the opportunity to define our legacy.

Rest in peace Gianna and Kobe Bryant, John, Keri and Alyssa Altobelli, Christina Mauser, Sarah and Payton Chester and Ara Zobayan. Our thoughts and prayers go out to Kobe’s greatest loves – Vanessa and the girls – the Bryant family and those who considered Kobe a friend, peer or inspiration.


The Fit | Aaron Jones

Green Bay running back Aaron Jones has had a season. Week 14 was a monster rushing for a season-high 134 on just 16 carries and hauling in six passes for 58 yards and a TD. Impressive stat line on his way to his third 100-yard rushing game of the season.

He followed that up in week 15 with 51 yards on 13 attempts and rushing for 2 TDs on the way to the Packers third win in a row. Not too shabby.

We were stoked to see Aaron stroll into Lambeau in week 14 and 15 repping a little Voak Sportswear. First in our Conference hoodie and Sideline jogger with a custom 1 of 1 tee we put together that of course had to feature imagery of the week 5 “$10,000 wave”. He followed it up with our Prospect hoodie in week 15.

Photos Evan Siegle

Voak Sportswear x The Winnipeg Jets

We are excited to announce our partnership with the Winnipeg Jets on a Heritage Capsule Collection for Holiday 2019.

The collection consists of two New Era 9Fifty snapbacks, two of our 400GSM Canadian milled and manufactured Hafford hoodies accented with full tonal twill appliqué and embroidery crest and a Canadian made 100% acrylic toque with matching tonal embroidered logo.

All product goes on sale December 12th at Jets Gear store locations.

The Dream Factory Necktie

When we first had the chance to chat with Josh about the tie there were a few things we set as design parameters. The first, and most important for us, was how we were going to use the concept of a tie to reach a goal of $10,000 raised in support of the Dream Factory. $10,000 is the average cost to fulfill a dream for a very deserving child and we wanted to use the project and opportunity to do just that. Just as important for us was to create a tie that was going to be accessible to everyone from a cost and availability perspective.

After thorough fabric exploration and review of a handful of tangible samples we had our winner. The tie we proceeded with is a fairly standard 3.5″ width silhouette that is a textured 100% silk weave. The tie is refined and subtle but intricate and thought out in detail. Unlike some of the wool/silk blends we explored, we felt the silk allowed the tie to be a year round staple associating with smart suiting and formal sophisticaton while working equally as well with a more casual wardrobe. A hardworking tie with subtle detailing that includes a premium interlining fabrication, J.M.44 woven label loop and a Voak branded tipping fabric done in The Dream Factory colours.

The Voak Sportswear x Josh Morrissey necktie is bound to become an indispensable part of your sartorial repertoire. The tie is limited to 300 pieces and will be available at all Jets Gear locations beginning later this week. The tie will retail for $59.99.

Bring your proof of purchase to our pop-up at 232 Main St between December 10th and 21st to be entered to win a signed Josh Morrissey Jersey as well as a signed Josh Morrissey game used stick. 2 winners announced on December 22nd.

Josh Morrissey x Voak Sportswear In Support of The Dream Factory

We take great pride in the city of Winnipeg. We also feel this same sense of pride when we see individuals using their talents, skills, and platforms for the betterment of those who call this city home. Winnipeg has a lot of talent and creativity and we get to witness it every day.

When we launched Voak Sportswear, we wanted to make it a mandate to be a part of this positive push and to give back to the community, a community that has support us over the past number of years. This season we were presented with the opportunity to collaborate with the Winnipeg Jets in celebration of the Heritage Classic and 2019/20 season. We saw this as a chance to use the platform for something special and unique.

We are pretty diehard sports fans, and aside from enjoying games on field, court, and ice, we also enjoy the component of game day attire and the personal expression it has become for athletes. One of which, that has stuck out to us, has been Josh Morrissey. Josh’s approach to game day attire has often caught our eye, whether it was a perfectly tailored overcoat spotted on his way to the rink or a bespoke suit and tie pairing for a post-game chat with media. We also hold admiration for his active involvement in the community as a hands-on ambassador of The Dream Factory and this sparked the necktie project.

At first, a necktie design may appear to be out of the ordinary for a brand like Voak Sportswear, who specializes in Canadian fleece and casual athletics but hold that thought.

We reached out to Josh and pitched him on a collaborative necktie. Fortunately, Josh resonated with our idea of the necktie and the mission behind it and we immediately began combing through reference material to create a tie that reflected Josh’s style and aesthetic. Each detail of the tie has been meticulously mulled over from top to bottom. From the sihouette of the tie, interlining weight, and tipping fabric, right down to the JM44 siganture logo that came over text after a session reviewing fabrics.

Our vision for the project is to raise $10,000 for The Dream Factory; the equivalent of one dream fulfilled for a very deserving child. At The Dream Factory, the mission is quite clear: to make dreams come true for kids in Manitoba battling life-threatening illnesses. They exist to be a source of joy, laughter and hope for kids and families in our province going through an incredibly difficult experience. All of the funds raised stay in this province to help local children. Everything they do is focused on helping sick kids and their families.

“Everything that we do starts with the belief that sometimes kids deserve to get carried away. For children battling life-threatening illnesses, their dreams are what help lift their spirits and carry them to a place where things aren’t so difficult. That could be a far-off adventure, a meeting with their hero, or simply time spent laughing with their family.” – The Dream Factory

Thanks in part to TNSE and the Winnipeg Jets the tie will be available exclusively at Jets Gear Stores across the city middle of December. With their wholesale commitment to the project and additional donation of a portion of their sales we will be able to achieve and hopefully exceed our $10,000 goal by years end. With that said, a pre-order will be up on the site next week allowing you local pick-up at our pop-up ensuring you access to the tie. Tune in next week to our social for more info on the tie itself and make sure to sign up to our mailing list for information on when the tie pre-order goes live.

Josh and I want to extend our sincere gratitude for your support of The Dream Factory through the purchase of the collaborative product. Welcome to the Dream Factory family.

A special thanks to Simeon Rusnak and the Co-Pilot family, Reid Valmestad and Austin MacKay, for their donations of time and skillsets in bringing the visuals of the project to life. Ryan Pollard for access to the Fortune Building to give these visuals context. Anders Strome and Dan Suga at TNSE. And Howard Koks, Andrew Kussy and the staff and volunteers at The Dream Factory for their continued work.

Winnipeg Holiday Pop-Up

Earlier this year the Pollard family completed their extensive, almost three year, restoration of the Fortune and McDonald Blocks. For years the prominent heritage building sat unoccupied and in disarray, in need of significant time, money and energy to return it to its glory days. The Fortune Block had been vacant, the heat shut off to the 2nd and 3rd floors for almost 50 years, the only inhabitants; pigeons and mice.

The building itself has a storied history. The city was 10 years old and had a population of 7,900 when Mark Fortune completed the Fortune building. Upon completion, he immediately sold it to Alexander McDonald (one of the founder of the Manitoba Free Press, president of A. Macdonald & Co. grocers, president of Great-West Life Assurance Company, president of the White Star Manufacturing Company and president of the Canada Free Trade League). In 1910, Macdonald was listed as one of Winnipeg’s 19 millionaires.

Mark Fortune would go on to found the Winnipeg Real Estate Board and be a founding member of St. Charles Country Club before building 393 Wellington Crescent in 1911, the year before he lost his life upon the Titanic.

After our first walk through of the building we knew we had found a home for our showroom and studio space. We were excited to be the first tenants in the building and have been thrilled to see others join the space.

We will be posted up at 232 Main St within one of the Fortune Block’s retail/commericial spaces currently available for lease during the month of December. Come through, shop and check out the building (across the street from Earls on Main near the Forks).

December 10th-13th

December 14th

December 15th-16th

December 17th-20th

December 21st

Heritage Classic Weekend

We are excited to be a part of the Heritage Classic festivities in Regina, SK this weekend with a pop-up going on Thursday and wrapping up Saturday prior to puck drop.

For those unfamiliar with what exactly the Heritage Classic is, I will break it down for you.

The Heritage Classic is one of the outdoor games played as part of the NHL regular season schedule. The game is one of three outdoor games along with the Winter Classic and Stadium Series. The Heritage Classic is the infrequent of the three that has exclusively featured Canadian teams, with the first hosted by Edmonton at Commonwealth Stadium in 2003.

This years game is the first time the game will be played in a city other than one of the two participating teams. Though in Regina, the home team for the game will be Winnipeg, so get your red, white and blue on.

We have decided to take the liberty to map out your Saturday agenda.

9:00-10:00 – Coffee and Donuts at The Everyday Kitchen. Here’s why – Katie is the only maker of sourdough donuts in North America and they are game over delicious. Don’t sleep on the donuts. Solid chance they are sold out before noon. Great spot to hang-out and feel that local atmosphere in the popular Warehouse District.

9:00-10:00 – And while you’re loitering in the old Weston Bakery space, known as Local Market YQR walk five steps over and visit us at our pop-up and play some foosball. Challenge us to a first-to-three foosball game. If you end up on the winning side, which is very possible given the dust on our game, we will give you 15% off your purchase.

10:00-11:30 – Power nap. You’re going to be up late.

11:30-1:00 – Grab lunch at Avenue Restaurant and Bar. Avenue is run by Top Chef Canada winner, Dale MacKay, well known for his Saskatoon establishments Ayden Kitchen and Bar, Little Grouse on the Prairie, and Sticks and Stones. All incredible. Avenue is his first venture in the Queen City and sure to hit the spot. Guests can expect old-school dishes made with high-level techniques. MacKay said they will elevate classics like Beef Wellington, souffles and perogies. If you want something a little quicker the recommendation is Italian Star Deli.

2:00-5:00 – Lots of options for the afternoon window. You can grab a beverage at JC Lipon approved Cathedral Social Hall or head to Pile O’ Bones boasting just about every local beer on tap. Tucked inside of Pile O’ Bones is one of Regina’s best Mexican spots, Malinche. Malinche is an authentic Mexican food project started by Mariana Brito that broke ground as a backyard food pop-up and evolved into one of the cities top food trucks, and now also calls the brewery home. A great early afternoon snack or pre-game dinner.

Other afternoon recommended stops include:

Rebellion Brewing
District Brewing Company
Malty National
Bushwakker Brewing
Victoria’s Tavern
Watch some Cougar action as the Regina Cougars take on Mount Royal Cougars.

5:00-6:00 Get back here to Local Market YQR and have some beverages courtesy of Paperback Bev Co., one of Regina’s top mixologist, and dig in to some food at their pop-up. Yesterday featured pulled pork and beef dip sandwiches that were both home runs. Leave the car and hop on a free shuttle offered just down the street to head over to the fan fest and the game.

6:00-7:30 – Take in the pre-game festival at Confederation Park (1700 Elphinstone St) next to Mosaic Stadium. No ticket or admission to participate. Make sure to check out the Stanley Cup, which will be on hand from 2:30pm to 6:30pm, and if you brought the kids make sure to hit the Upper Deck booth to have your very own trading card produced.

Thanks for having us Regina.

Regina Heritage Classic Pop-Up

Regina Heritage Classic Pop-Up

We are excited to be packing up and heading West for our first ever pop-up in Regina to coincide with the Heritage Classic and festivities leading up to the big game between the Calgary Flames and Winnipeg Jets at Mosaic Field.

We will be set-up October 24th through October 26th at Local Market YQR (1377 Hamilton St) a social hub in the Warehouse District of Regina minutes from downtown and Mosaic Stadium.

Thanks to Tourism Regina and Regina Warehouse District the space will be transformed into a hockey headquarters for the week and weekend by Tourism Regina and Regina Warehouse District with vintage arcade style hockey games and licensed on the Thursday and Friday evening prior to the outdoor game.

Come through and chop it up, shop it up and play some arcade style games over a few beverages. We will have some new product dropping at the pop-up so come through and shop F/W 19.

October 24th 10am-9pm
October 25th 10am-9pm
October 26th 9am-2pm

Inquiries can be directed to

Time Out | JC Lipon

In light of the up-coming Heritage Classic festivities we linked up with Regina native and Winnipeg Jet prospect, JC Lipon, to chat Regina, the significance of #34 and life as a Jet.

Regina boasts a number of successful athletes – accomplished Olympians to celebrated hockey players. Compile a foursome of Regina born, past or present, athletes you would enjoy an afternoon on the water with.

I would go with athletes that grew up in the valley in the summer and who I’ve had some great memories with… Mcmorris brothers, Ashley Leugner (pro women’s rider) and Jamie Heward.

Theoretically, you’re hosting a few guys form your 2013 WJC team and doing a tour of local Regina food and beverage establishments. Who are you inviting down from the 2013 Canadian World Junior squad and where do you take the guys?

World juniors seems like a very long time ago. We had a very good team that lockout year, lots of talent. The four guys I would invite would be Mark Scheifele, Ty Rattie, Ryan Nugent-Hopkins, and Boone Jenner. We would head to the Cathedral Social Hall.

And what story from that tournament in Russia or camp is the group most likely to hysterically reminisce over?

Lots of memories from that trip to Russia, but I would have to say the fact that Team Canada rented out a whole hotel for us and whenever we went to the rink, we got escorted by two cops cars… one car at each end of the bus.

During the summer you make the regular trips out to the family cottage out near Fort Qu’Appelle. What’s cued up on the playlist?

Music is a huge part of everything I do, and enjoy everything from rock to hip hop. However, a little Alan Jackson, or Travis Tritt.

I imagine going undrafted in 2012 motivated you and put a little chip on your shoulder. One year later you go in the 3rd round to Winnipeg. Where were you and who gave you the call to welcome you to the Winnipeg Jets?

I never had too many expectations at the time as my last two years of junior went a lot smoother then my first two. But the year I got drafted was a cool year because everything came together and I finally knew that I could play pro. I didn’t attend the draft, I just invited a crew out to the lake and had a regular day till my name was called, which was a dream come true.

You made your NHL debut against the Colorado Avalanche, that oddly enough, had you face-off against one of the owners of your former junior team (the Kamloops Blazers) in Jarome Iginla. What’s the first memory to come from that evening and getting the call from then coach Keith McCambridge?

That was definitely really cool, and we got to talk about it at the Kamloops Blazer golf Alumni Tournament, awesome moment. First call up, I was in Charlotte taking a nap before our game that evening and normally I don’t answer calls during my nap, but good thing I did. Had to pack up and head back to Winnipeg.

You’re an accomplished wakeboarder having competed at World’s in Reno, Nevada and having taken home a Canadian National Wakeboarding title over good friend and Regina born Mark McMorris (fact check me if I am wrong on this). How competitive do you Mark and Craig get behind the boat and who is most likely to come out on top these days?

I get behind the boat probably more then them in the summer, however my contract terms are a little different then there’s Lol. We would be pretty similar on the water, although, they’re still getting inverted on the daily so who knows.

We love good stories and I feel like any time spent with the McMorris’ result in that, good stories. What’s your fondest story – that you can share?

I was skateboarding with my little brother and he was with his when we were around 8 at the lake and they approached us and first thing they said was… “Hey dude, can you do a kickflip?”. I did one, and we all became friends.

Best Regina hidden gem (food or drink)?


When and how did you inherit the nickname Gator and who is is responsible for claiming the chiclet from the JC Lipon smile?

I got the name when I was playing junior in my last year because my brother was playing with me. It got confusing hearing “Lippy” all the time. This movie had this gator reference in it and my roommate thought it was hilarious and started testing it out. Then I changed my twitter handle to Jgator, and then it went from there. And the tooth. This guy was playing against me in beer league, and didn’t really know the common courtesy of keeping your stick down… knocked it out. But I was playing with my dad, when we got home my mom was mad at my dad for some reason…

In 2006, the hockey community and Winnipeg hockey community lost Todd Davison after a long battle with Synovial Sarcoma. Over the course of your junior career and professional career you have worn number #34. What does that number mean to you?

It’s means the world to me. I was in my first year of bantam, when they called us and broke the news. At that time I was a good player but very tiny. Todd was also very small, but feared no one. I started to take hockey a lot more serious at that time, and both brothers motivated me a lot. I watched them play for Regina Pats and would always brag about them. Went on and made a career of it and got drafted to the city where the Davison family resides. His dad, Bob, has treated me like a son, takes me into his home during training camp, attends games when he can. So it’s pretty cool.

Range Rover or G-Wagon? Wake surfing or wakeboarding? Bass or Walleye fishing? Craven or Stampede? Spittin’ Chiclets or Joe Rogan? Wranger or Levi’s? Gordie Howe Hat Trick or regular season OT game winner?

Gwagon, Wakeboard, Walleye, Craven, Chiclets, Levi’s, Game Winner.

Stern Style

It’s October 17, 2005 and the dust from the ‘Malice at the Palace’ is yet to settle. The National Basketball Association is on damage control. The task at hand, repairing the image of the league and its players. Following the events in Auburn Hills Commissioner David Stern begins the process of PR image restoration. New league requirements are put in place: players are now required to sign autographs following pregame warm-ups and the NBA launches the NBA Cares Initiative. However, the most public alteration comes in the form of a mandatory dress code for all NBA and NBA Development League players. The first major professional sports league to implement a formal mandate.

Up until now the league and its players have worn a combination of baggy sweats, oversized throwbacks, Timberland boots and other early 2000 staples. Stern’s dress code bans nearly everything in the closets of some the leagues brightest superstars. In addition, t-shirts, jeans, jewelry and do-rags are axed as appropriate game day and official NBA event attire. The league officially adopts “business casual attire”.

• A long or short-sleeved dress shirt (collared or turtleneck), and/or a sweater.
• Dress slacks, khaki pants, or dress jeans.
• Appropriate shoes and socks, including dress shoes, dress boots, or other presentable shoes, but not including sneakers, sandals, flip-flops, or work boots.

It doesn’t take long for players to vocalize their discourse regarding the application of the dress code which strikes a nerve with a number of the Association’s African-American stars. At the root of the opposition is the view that the dress code is a deliberate attempt to distance the league from the hip-hop culture, a culture that is woven into the DNA of many of its players. Allen Iverson, that seasons points-per-game leader, declares it as a targeted attempt on his generation and the hip-hop generation, while Jason Richardson calls the dress code “kind of racist targeting blacks”.

The dress code rolls into effect for the 2005-06 NBA season. The first round of fines are issued on December 6th and include 13 players all popped for wearing shorts that exceed the 1″ above the knee mandate. The $10,000 short fine goes out to players that include Nate Robinson, Stephon Marbury, Kyle Krover, Jermaine O’Neal, Stephen Jackson, Jamaal Tinsley and the outspoken and opposed, Allen Iverson. On top of the individual fines each team is fined $50,000 for each violation. The Players Association appeals the fines.

As the seasons went on the dress code proved to be mutually beneficial and evolved. It didn’t take long for players to begin to embrace the change. A rule once despised, spawned competition amongst natural competitors and opened doors to new financial opportunities. Trends popped up over night thanks to game day tunnel walk from the likes of Russell Westbrook, James Harden, PJ Tucker, LeBron James, Chris Paul and D’Angelo Russell. The inner arena concrete runways began to be a nightly showcase of individuality and designer fashions from around the globe.

It’s inevitable that the NBA and its players would have transitioned to this sea of tastemakers we get to witness on weekly basis from October through April. Sure, it may have taken a bit longer or maybe wouldn’t have evolved to the state it is today. But I think we can all agree that the NBA is the most stylish league around.

I don’t know if we should credit Ron Artest for throwing bows at the Palace, David Stern with pulling out the PR life support paddles or Allen Iverson’s call for individuality and person expression. What I do know is the league and it’s players have made their mark on fashion and have added a level of game-day intrigue for fans of the sport and industry.

The Greatest Sport Prop to Grace the Big Screen

“To be honest. I was pretty scared. Actually really scared. So nervous in-fact, that on the day the movie came out and the whole Odyssey crew headed town to Del Mar to see the movie – I sat alone”. – Vikash Sanyal (Vice President Marketing Odyssey Sport Inc.)


Vikash Sanyal had his hand in many of Odyssey Sports day-to-day operations. Fresh out of University he was spending 50-60 hours a week implementing a marketing strategy from the ground up for Odyssey Golf. After checking the University job posting board he saw a small cue-card posting from a golf equipment manufacturer looking for a head of production. After a two-hour job interview the CEO, Michael Magerman, offered to create a marketing position for Viaksh. He recalls his early tasks included introducing demo days, telemarketing, public relations, hustling putters out on tour with a little product placement work. Years later, as he reminisces on this time at Odyssey Sport Inc., you can tell that the Gilmore putter is right up there with some of his fondest moments. Probably somewhere just beneath his role in growing the Odyssey brand to the point where Odyssey Sports Inc. was acquired by Callaway Golf for $130M.

The beginnings for Odyssey were lean and humble. So lean in fact that when Vikash joined Odyssey in 1990 him and founder Michael Magerman came to an agreement that Vikash’s would defer his salary for a year and a half in exchange Odyssey Golf would pay to cover his Masters education when he decided to go back to school.

Things weren’t just lean for golf start-up putter company. The budget for Tim Herlihy, Judd Apatow and Adam Sandler’s famous one-liner laced script – Happy Gilmore – was just as lean.

“We wanted Chris (McDonald) for shooter. He read it and was yeah, yeah, sure I’ll do it. His agent calls and says he can’t do it. So I call him and I go – I thought you wanted to do this movie? He goes on to say he just filmed two movies in a row, on location, and just couldn’t be away from the family again. I responded with something like – It’s summer. We will rent you a house (we had no money or authority to do this). We will rent you a house on the water for you and the family. It will be like a summer vacation. You play golf with Adam all day and you go back to your family at night.” – Dennis Dugan (Director – Happy Gilmore)

That’s how Director Dennis Dugan recalls them securing Christopher McDonald who most people still see on the street and yell out, “Shooter”. Dennis would also fulfill the role of Tour Commissioner Doug Thompson and it would be Dennis who would make the pitch to Odyssey’s Vikash Sanyal for a putter resembling a hockey stick.

Vikash requested a script to read through before making the pitch to his mentor and company President. Odyssey was a company built on innovation and technology and though this was a far call from a traditional golf movie, Odyssey had never been scared to think and market outside the box. After reading through the script it was evident that the movie would sit alongside titles like Caddy Shack and Vikash made the pitch.

“I have a faint memory of Vikash coming into my office and telling me about this opportunity to make a hockey stick putter for an Adam Sandler movie. At the end of our conversation I think I said something like we would do it if 1) we put an insert into the front of the blade like our existing product line 2) have the Odyssey logo and name on the back” – Michael Magerman (President Odyssey Sport Inc.)

Vikash worked alongside David Duffy, Production Manager of Odyssey, on the putter and sent a finished product away to Dennis. It would receive the green light and the team made 5.

“If I recall correct we made 3 of the putters for the movie and kept 2 in the office should something arise while filming” – Vikash Sanyal (Vice President Marketing Odyssey Sport Inc.)

Leading up to the release of the film Vikash recalls requesting a pre-screen or VHS of the movie in hopes of settling his nerves and confirming he made the right call. He wasn’t exactly sure how this would help but the nerves were alive and well on release day as the Odyssey team made the 20-25 minute drive south from the Carlsbad offices to the theatre in Del Mar.

“When the theatre lights came on I remember Michael coming over and giving me a big hug”. – Vikash Sanyal (Vice President Marketing Odyssey Sport Inc.)

Happy Gilmore hit theatres February 16, 1996 just 2 months prior to Nick Faldo’s 1996 Masters using the Odyssey Dual Force Rossie II mallet putter – the companies first major win on tour.

“We knew it was just a matter of time. We had several major championships on the Senior and LPGA tour; many PGA tour victories. We were confident it was just a matter of time. So much so that we had a full page advertisement already laid out and ready to run in the Wall Street Journal. We ran that ad when Nick won”. – Michael Magerman (President Odyssey Sport Inc.)

One year later Odyssey and Callaway reached an agreement on acquisition and the team parted ways. Fortunately, nothing arose during the filming of the movie and the two putters found new homes. Michael’s hangs out in his garage to this day while Vikash’s wenting missing during a house move a few years later. I can only assume it was Jesse’s Moving Co.

“Someone out there has a great keepsake. Fortunately, I got to hold on to the memories.” – Vikash Sanyal (Vice President Marketing Odyssey Sport Inc.)

If you’re in Winnipeg Happy Gilmore kicks off the Movies on Memorial festival on August 6th. If you have money to burn you can grab the putter off eBay now.

Afternoon Well Spent | The Game of Wolf

The sun is on the horizon, rays glistening off the dew perched on that creeping bentgrass. The phone buzzes and your squad has just rolled up in the driveway with the clubs, cooler and a wad of cash in the their back pockets. Tee time is at 9am and you’re ready to harness your inner 2000 Tiger Woods (a far cry from last weeks Charles Barkley performance).

The game today is Wolf.

Wolf is a strategic four player golf betting game that that creates a different team or match-up scenario on every hole of the course. On each hole one golfer takes on the title of Wolf and chooses whether to play the hole out in gutsy 1-vs-3 fashion, or to partner up and play 2-vs-2.

First, determine the hitting order for the day, one through four. If you get to the course early this can be determined by some sort of putting competition on the practice green or you can throw fists in some sort of rock, paper, scissors affair. Whatever the determined order is, it will remain the same and roll over during course of the round, alternating tee shots (so if you are 1st to tee off on 1 you will be 4th on hole 2, 3rd on hole 3, 2nd on hole 4 and pack at 1st on hole 5).

On each hole, the first to tee off is designated as the “Wolf”. He/she will hit their ball and then proceed to watch the other golfers hit their tee shots. The Wolf must decided after each tee shot is hit if he selects that person as his partner. Once the next person hits the previous person is not available as a partner.

If the Wolf doesn’t like any of the other drives or feels he has a good chance to win the hole out-right, on his/her own, they can go at it alone and face off against the other three golfers for that hole. The side with the better ball score wins the hole (single best hole score – if the Wolf scores 5 and the others put up respective scores of 5, 7 and 4 they would beat the wolf with a low score of 4).

Example: if player A (Wolf) hits his drive. Then player B proceeds to blast it into the rough. Player C is up next, and hits a bomb down the centre of the fairway the Wolf may decided to partner up with C before player D tees off. Once player D tees off, player C is not available as a partner. If the Wolf claims a partner on the hole, then it is 2-vs-2 match for the hole, the wolf and his claimed partner against the other two golfers.

On every hole, the side with the lowest better ball score wins the hole. If it is 2-vs-2 then the golfers on the winning side each win the betting unit. But if it is 1-vs-3, the Wolf wins double or loses double.

Example: Let’s say the betting unit is $1.

– If the Wolf partners, for a 2-vs-2 hole, then the golfers on the losing side both pay $1 to each of the golfers on the winning side. (We’re using $1 just because it’s easy, obviously Wolf winnings/losings can add up, so be careful where you set the bet.)

– If the Wolf plays the hole alone, then the Wolf wins $2 (double the bet) from each of the three golfers on the other side, or loses $2 to each of them.

If it’s 2-on-2, then the golfers on the winning side each win the betting unit. But if it’s 1-on-3, the Wolf wins double or loses double.

A tie score on a hole in Wolf is typically declared a wash—no winner, no loser, no carryover, no money changing hands.

Wolf strategy is as much about self-confidence as it is about faith in a partner. A good player will go it alone as often as possible, especially on par 3s and par 5s.

With four people in the playing group this would mean an unfair advance for holes 17 and 18 given the rotation can only go through part way. What do you do in Wolf with those two remaining holes?

From Chi Chi’s book: “Because the 17th and 18th holes are left over after four turns of the rotation, the player in last place is generally given the courtesy of teeing off first and being the wolf on the final two holes.”

Want to add a twist or two.

– Add the ‘Lone Wolf’. You can announce before anyone tees off on that hole that you are playing the hole 1-vs-3. This decision triples the bet.

– Along with each hole wager you can add an overall round wager or even front 9, back 9 wager. This forces you to monitor hole wins and adds another layer of strategy.

– If you’re not too in the bag you can have a side game of “Bingo Bango Bongo” going. This game is based on achievements and being the first to do something on each hole. The first player on the green gets a bingo. The closest to the pin when all four balls are on the green is a bango. The first in the hole is a bongo. Each one is worth a predetermined amount (maybe $1 each from each player). If one player does all three first, then that player wins double.

And most importantly. You will want to be using these.

S/S 19 Pop-Up

Join us for the launch of Spring/Summer 19 on May 3rd-5th at 807 Corydon Ave hosted by our friends at the Peg Authentic.

Friday, May 3 – 11am – 7pm
Saturday, May 4 – 11am – 5pm
Sunday, May 4 – 12pm – 5pm

The Humble Masterpiece | History of the Hoodie

The hooded sweatshirt is one of the most iconic menswear wardrobe staples ever created. For almost 100 years it has solidified itself as an essential participant in daily life. Accompanying our bodies on trips to the gym and grocery, our workplace and dressing down a social evening out with friends.

When asked to describe the hooded sweatshirt, Senior Design curator of MoMA Paola Antonelli, refers to the fashion staple as “the humble masterpiece”.

Like many utilitarian garments, the hoodie is very basic in its design but in this simplicity it has offered a canvas of unending possibilities. The hoodie has graced the high-fashion runways of Paris Fashion Week to the order forms of local high school athletic programs. Turn on the TV and you might catch Bill Belichick hiding under the dome of his chopped sleeve fleece or Kanye dodging the lenses of TMZ in his latest Yeezy creation.

The earliest “hoodies” can be dated back to ancient Greek and Rome. In medieval Europe Monks wore tunics with hoods (then known as “cowls”) and labourers wore capes with hoods known as “chaperon”. It is widely believed that the short cape (“capa”) was imported to England in the 12th Century during the Norman Conquest, as the cape was particularly common in Normandy. Interestingly enough the word “hood” derives from the Anglo-Saxon word “höd” which has the same root as the word “hat”.

During the 1930’s Rochester New York bothers Abraham and William Feinbloom found themselves at the helm of Knickerbocker Knitting Company (later to be known the world over as Champion Sportswear) attempting to develop a garment that would offer athletes and labourers protection from the elements. They would first take the crewneck and introduce elastic cuffs and waistband in an effort to trap and harness the heat. The next logical step, the attachment of a hood, would lead us to the modern day hoodie (though at that time referred to as the ‘side-line’ sweatshirt). The development of the hooded sweartshirt lead to an agreement with the Michigan Wolverines to produce uniforms for their teams. The hoodie would soon after be adopted by the US Military Academy to be used during training exercises and physical education classes.

In the mid 1970s and early 1980’s the hood would transition its associations, aligning itself within the inner circles of hip-hop and skate and be adopted by youth-driven communities. Depicted in the 1976 classic, Rocky, the hoodie became symbolic of hard knocks, work ethic and working class and enter into mainstream fashion.

The hoodie is a garment with unrivalled ability. For some it serves as a cloaking instrument, offering anonymity and concealment. For some it simply can be boiled down to comfort. For others it’s a pretence of protection. On the flip side of the spectrum, the hoodie has become an object associated with tragedy and instillment of fear. It has represented accomplishment and hard work and at the same time become a national symbol of injustice – early renderings of the unabomber to the tragedy of Trayvon Martin. In 2015, Oklahoma state representative Don Barrington went as far as to proposed a bill to criminalize wearing a “robe, mask or other disguise” in public that would “intentionally conceal the wearer’s identity”, a bill which was criticized as an attempt to criminalize the wearing of the hoodie.

And like many garment before it, it has been adopted and adapted. From traditional fits to the here and now trends of boxier silhouettes and over-sized fits made popular by a bounty of street style stars. It ranges from “how is that possible” Walmart prices of $9.99 (a comparable cost to a slice of pizza and drink) to emblazoned $3,0000 Gucci hoodies (the equivalent of a couple mortgage payments).

The person in power once wearing the suit is now the bodyguard and the person concealed to his right, dodging the bright lights under the cotton jersey with drawstrings pulled tight, the person of power.

Here’s our most recent take on this iconic silhouette.

Conference Hoodie | 3M™ Scotchlite™ Reflective

Conference Hoodie | 3M™ Scotchlite™ Reflective

The 3M™ Scotchlite™ Reflective Conference hoodie is available in Navy and Black 400gsm heavy-weight cross grain cut 100% cotton fleece. They are accented with a 3M™ Scotchlite™ Reflective Voak logo on centre chest.

3M™ Scotchlite™ Reflective is the pioneer in developing the science behind retroreflection and has been advancing the technology in new and groundbreaking ways for over 70 years.

Retroreflectivity helps the eye perceive objects in low-light conditions when illuminated by a light source. In more scientific terms, retroreflection occurs when light rays are returned in the direction from which they came. Retroreflective materials appear brightest to an observer located near the original light source. Since very little light is scattered when the light is returned, retroreflective materials enhance the contrast of the wearer for an observer located near the original light source.

It is available now for $160 exclusively on

Time Out | Adam Lowry

We caught up with Winnipeg Jets forward, Adam Lowry, to chat his go to recipe in the kitchen, pre-game jam and his favourite memory growing up the son of long time NHL left winger, Dave Lowry. You can follow Adam at @adam.lowry.

Dinner with any athlete past or present.

Tiger Woods.

Most memorable moment as a Winnipeg Jet.

Scoring my first NHL goal against Carolina.

Atop the bucket list.

A lot of places I want to visit – The UK and Mediterranean first though.

You know your way around the kitchen. Go to recipe.

The best mash potatoes ever recipe. Or sugar cookie bars.

Majority owner of any professional sports team.

New England Patriots.

Sum up your fantasy football season in 3 words.

Injuries screwed me.

Organize a concert with 5 acts.

I cheated and went with 6.

Garth Brooks


Red Hot Chili Peppers

Lady Gaga


Third Eye Blind

Favorite game day, drive to the rink song.

Ric Flair Drip – Offset.

Best road trip playlist song.

Post game flight…Always Remember Us This Way – Lady Gaga.

Best read of 2018.

Sapiens – Yuval Noah Harari

Best going to work with Jungle Dave story.

Going on the ice with him after they won the Western Conference Final in 03/04 with the Flames.

Best Instagram follow.


Top 3 recipients of the Four Broncos Memorial Trophy

Joe Sakic, Jarome Iginla, Cam Ward.

Range Rover or G-Wagon? Aventador or 488 Spider? Nike or adidas? Barstool or Bardown? Happy Gilmore or Superbad? TSN or Sportsnet? Blue Jays or Cardinals? Worse – Broken wrist or mono?

Ranger Rover, Aventador, Both – oops, Barstool, Superbad, don’t make me pick haha. Mono.


Time Out | Colin Wilson

We caught up with Colorado Avalanche forward and Winnipegger, Colin Wilson, to chat bucket lists, playlists and his favourite James Neal story. You can follow Colin at @colinwilson89.

True or False: Your grandfather is largely credited for recruiting Anders Hedberg and Ulf Nilsson from Sweden to the Winnipeg Jets during the WHA days?

True, he recruited them while practicing medicine in Sweden.

Most memorable moment from your time as a Terrier at BU.

Winning the National Championship, we were down 3-1 with 1-minute left, tied it up and won in OT.

Hardest you’ve laughed during your time in the NHL.

When Patrick Eaves bit it and went down in the corner during a shoot out.

Best James Neal story.

After every shift he would tell me how open he was, he was 7/11, always open.

The funniest chirp heard during a game.

A teammate told one of the Sedin brothers that his brother was extremely ugly.

Four best players in the NHL right now.





Best 7th overall pick since 2008: Nazem Kadri, Jeff Skinner, Mark Scheifele, Mat Dumba, Darnell Nurse, Clayton Keller?


A movie about the life and times of Colin Wilson hits theatres. It’s called what and you are played by who?

Kind of fast, not too furious, played by the late Paul Walker.

The gram would say you have a passion for travel and adventure. Where or what is atop your bucket list?

I plan to travel around the globe at the end of my career, my top spots are Peru, Patagonia, Norway, India, Bali and Japan.

Organize a concert with 5 acts

Pearl Jam

Kendrick Lamar


Kanye West


Best road trip playlist song.

Cocaine Jesus – Rainbow Kitten Surprise

Best read of 2018.

The Selfish Gene – Richard Dawkins

Best Instagram follow.


Best going to work with Carey story.

When he used to tell kids at the camp to play safe hockey by using a TPS Rubber (for people who remember that stick).

It’s #flowbackthursday and you have to be enshrined by one hair style. You chose: Monarchs curls, Hobey Baker Presentation Night finesse, Draft day frosted tips or 2017 Stanley Cup Finals flow?

Monarchs curls, any picture of my draft day frosted tips needs to be destroyed.

Video game rate yourself (0 to 100)

Shot: 80

Beard game: 90

Chirps: 10

Culinary Skills: 10

Playlist: 100

Game Day Attire: 95

If you could interview any athlete who would it be.

Roger Federer

Boxing Day Sale

One day only capitalize on our Boxing Day Sale.

For all orders of $100 receive a free script keychain

For all orders of $200 receive a free toque

For all orders of $300 receive both a toque and towel.

Must be before tax and excluding shipping. All orders of $200 or more qualify for free shipping within Canada and the US.

Please allow an addition 2-3 days for packing and shipping.

Fall/Winter Pop-Up

Fall/Winter Pop-Up

To commemorate the release of our inaugural collection we will be hosting a holiday pop-up at 300 Ross in the heart of the historic garment and manufacturing district.

Doors will open December 13th with the shop running through end of day on December 15th. Inside you will find the first collection in its entirety including our Canadian made offering. Come on out and browse the collection, stay for a visit or just loiter in the space. We are excited to share with you the items and products we have been meticulously working on for the better part of a year and share some stories from along the way.

December 13, 2018 – 11am-7pm

December 14, 2018 – 11am-7pm

December 15, 2018 – 10am-5pm

The pop-up is located next to Hut K in the Hut K Event Space with private entrance at 300 Ross Ave.

We look forward to seeing you there.

Player Introductions.

Player Introductions.

Voak Sportswear was founded in the spring of 2018 upon a foundation for creating wearable, well-considered, elevated basics. Each collection we bring to market is a reflection of our own ideals that are firmly influenced by the practicality of sportswear. Through our design process we strive to create timeless and versatile apparel that allow us, and you our customer, the ability to curate a comprehensive and effortless wardrobe.

Every garment and product exemplifies our commitment to exceptional workmanship, ingenuity and quality. Our garments and product offerings strive to be simplistic in nature, meticulous in detail and practical in functionality.

The core assortment of our collections are manufactured and sourced in Canada. From the cut and sew of our garments to the sourcing of our highly sought after fabrications like our heavy weight 400gsm fleece and versatile 200gsm 100% ring spun combed cotton, both proudly milled in Canada. By keeping the core of what we do in our own backyard we maintain the ability to be hands-on ensuring consistency, quality and fit. We are proud to be a part of the rich manufacturing history in Canada and partner with the skilled craftsmen and women that share the same core values, work ethic and integrity, that accompany us as creators, athletes and fathers.

It is a great pleasure to have you a part of the team as we set forth to tell a story that is uniquely ours.